Thrasio began its Indian innings with buying Lifelong Online, a number one home on-line shopper model, for an undisclosed sum.
India is without doubt one of the quickest-rising areas for Amazon’s third-celebration market, making it engaging for aggregators.
“We couldn’t be more excited to work with Lifelong Online and, together, take our proven model to India,” mentioned Carlos Cashman, CEO of Thrasio.
“In addition to acquiring and growing digital-first businesses, we plan to participate in the ‘make in India’ movement by transitioning the manufacturing for some of our products to the country,” Cashman mentioned.
Thrasio has acquired greater than 200 brands and raised greater than $3.4 billion in funding.
Lifelong will now be referred to as “Lifelong, a Thrasio company” and can be nicely-positioned to interact with India’s greater than 750,000 sellers.
“We are building a technology-first, next-generation consumer goods company,” defined Bharat Kalia, CEO of Lifelong Online.
Lifelong Online was based by Atul Raheja, Varun Grover, and Kalia in 2015.
“With lucrative exit options for founders, we hope to encourage even more brands and sellers to join the D2C ecosystem in India,” he added.
According to probably the most-current checklist from Marketplace Pulse, including the entire Thrasio brands collectively, Thrasio could be a high-5 vendor on Amazon’s market.
In truth, Thrasio estimates that 1 in 6 US households has already bought a Thrasio product through Amazon alone.
“India is a unique market with hundreds of thousands of motivated entrepreneurs,” mentioned Cashman.
Founded in 2018 by Joshua Silberstein and Cashman, Thrasio has a portfolio of tens of hundreds of merchandise.
“We are thrilled to provide brand owners with the opportunity to successfully sell their businesses as well as to give consumers greater access to quality products. This is a major step in our evolution and a huge opportunity for India’s sellers,” mentioned Cashman.