Carmakers get inventive as global chip crisis bites

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MUNICH, Nov 26 (Reuters) – Whether shopping for pc chips immediately from producers, reconfiguring automobiles, or producing them with elements lacking, automakers are having to get artistic to deal with the global scarcity of semiconductors.

The scarcity, attributable to provide issues and a surge in demand for shopper electricals through the pandemic, has hit the auto business onerous, with thousands and thousands of autos worldwide not being produced as a result of essential elements are lacking.

With the issue lasting longer than initially anticipated, producers together with Daimler (DAIGn.DE) and Volkswagen (VOWG_p.DE) have needed to rethink manufacturing methods.

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Car producers often purchase elements from main suppliers such as Bosch (ROBSCJ.UL) and Continental (CONG.DE), which in flip purchase from suppliers additional down the chain.

In some instances that has led to an absence of transparency, mentioned Ondrej Burkacky, a senior accomplice at McKinsey.

“There was the fallacy of thinking that you had a choice between two suppliers, but the truth is that they both had the chips made in the same foundry,” he mentioned.

That is now altering, in response to Daimler Purchasing Manager Markus Schäfer.

The German maker of Mercedes-Benz automobiles has arrange a direct line of communication with all chip suppliers, together with wafer producers in Taiwan, he mentioned on the IAA auto present in September.

Volkswagen boss Herbert Diess speaks of “strategic partnerships” his firm has entered into with producers in Asia.

Chip suppliers have to be handled in another way given their strategic significance to the business, mentioned Stefan Bratzel from the Center for Automotive Management.

“You have seen the problems that arise when you treat the chip companies like other suppliers and stop the calls,” he mentioned.

McKinsey’s Burkacky mentioned carmakers ought to think about direct investments in manufacturing, or longer contracts with phrases of greater than 18 months.

“Not much of that has been implemented yet,” he added.


In the meantime, automobile builders are doing their half to assist producers handle the provision crunch.

Annette Danielski, chief monetary officer of Volkswagen’s trucking unit Traton (8TRA.DE), mentioned the corporate was attempting to clear some area on the motherboards of management methods.

“If we change the software, we can use fewer semiconductors and achieve the same functionality,” she mentioned. “That sometimes takes a long lead time because the regulatory authorities intervene, but there are areas where you can change something quickly.”

Daimler depends on new designs for management items. Rather than utilizing one particular chip, these are designed to work with another that can be utilized within the occasion of supply issues, the corporate’s head of buying Schäfer mentioned.

Tesla (TSLA.O) is taken into account the mannequin for this.

The firm reprogrammed software program inside three months in order that different much less scarce chips may very well be used, enabling the U.S. electrical carmaker to climate the crisis higher than many others.

General Motors (GM.N) has mentioned it should work with chip producers like Qualcomm (QCOM.O), STM (STM.BN) and Infineon (IFXGn.DE) to develop microcontrollers that mix a number of features beforehand managed by particular person chips.

“We are trying to create an ecosystem that is more resilient, more expandable and always available,” an organization spokesperson mentioned.


Some carmakers are stockpiling – or what BMW (BMWG.DE) calls “hole shoring.”

The complete automobile is constructed aside from a lacking half, and may then be accomplished comparatively simply when it exhibits up.

Other automakers are additionally utilizing this technique. Sometimes autos are delivered with out sure features managed by chips.

Semiconductors are additionally conserved for high-quality autos, like electrical automobiles, whereas clients face even longer wait occasions for low-priced combustion engines.

That technique is slowly reaching its limits. Volkswagen just lately needed to briefly cease the manufacturing of electrical automobiles in its Zwickau plant in Germany.

How effectively these coping methods work shouldn’t be but clear.

“The bill will be presented in mid or late 2022, when you can see who came out of the crisis well and who did not make it so well,” mentioned McKinsey’s Burkacky.

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Additional reporting by Nick Carey
Editing by Mark Potter

Thousands of Ford F-150s without chips are stored at Kentucky Speedway in Sparta, Kentucky, U.S., September 8, 2021.  REUTERS/Jeff Dean/File Photo

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