China issues draft rules to govern online advertising

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SHANGHAI, Nov 26 (Reuters) – China’s market regulator proposed new rules on Friday geared toward rising oversight over the web advertising sector, together with stipulating that commercials shouldn’t have an effect on customers’ regular web use nor mislead them into clicking.

The proposed rules are open to public remark till Dec. 25, China’s State Administration for Market Regulation mentioned on its web site.

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Reporting by Brenda Goh; Editing by Kim Coghill

A computer network cable is seen above a Chinese flag in this July 12, 2017 illustration photo.   REUTERS/Thomas White/Illustration