Cold shoulder: NJ ad blitz slams Ben & Jerry’s Israel boycott

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A professional-Israel group is launching a $500,000 ad marketing campaign to place the squeeze on Ben & Jerry’s father or mother firm over the ice-cream maker’s refusal to hawk its merchandise in Israeli-controlled Palestinian territories.

The group StandWithUS is posting billboards in North Jersey, together with close to Unilever’s Englewood Cliffs headquarters there, that say, “Don’t Let Ben & Jerry’s Melt Your Profits,” and “Don’t Let Antisemitism Melt Your Brand.”

Unilever is Ben & Jerry’s father or mother firm, however the ice-cream producer is run by an impartial board.

The advertisements embody an image of a pint of “Double Standard Fudge” ice cream with the phrase “hypocrites” throughout the highest.

Another billboard reads “Don’t Let Ben & Jerry’s Antisemitism Kill Your Profits” — with Unilever manufacturers Dove, Ben & Jerry’s, Lipton and Axe listed on the highest.

The billboards include the Web site “corporatehate.com” on the backside. The website lists corporations that StandWithUS says promote “corporate antisemitism” by collaborating within the Boycott, Divestment and Sanctions motion in opposition to the Jewish State.

An advertisement asking for people to boycott Ben and Jerry's ice cream saying that the company is Anti-Semitic.
An commercial asking for individuals to boycott Ben & Jerry’s ice cream saying that the corporate is Anti-Semitic.
StandWithUs
A pro-Israel group is launching a $500,000 ad campaign to put the squeeze on Ben & Jerry's parent company over not selling their products in the West Bank.
A professional-Israel group is launching a $500,000 ad marketing campaign to place the squeeze on Ben & Jerry’s father or mother firm over not promoting their merchandise within the West Bank.
StandWithUs

Ben & Jerry’s announced in July that it could not promote its ice-cream merchandise in disputed Israel-controlled territories populated by Palestinians such because the West Bank, the place the Jewish State has constructed settlements critics deem unlawful. B&J’s referred to as the area “Occupied Palestinian Territory.”

“Unilever’s actions empower extremists who oppose Israel’s existence, and despite multiple requests to reverse course, the company has refused to do so,” StandWithUs mentioned in a press launch.

The pro-Israel advocacy group mentioned the marketing campaign in opposition to Unilever will put different corporations on discover that they are going to be focused in the event that they partake in such “corporate antisemitism.”

New York State Comptroller Tom DiNapoli recently announced that he was pulling $111 million in pension funds invested in Unilever stocks.
New York State Comptroller Tom DiNapoli lately introduced that he was pulling $111 million in pension funds invested in Unilever shares.
Slaven Vlasic/Getty Images

“Corporations hold immense power to shape public opinion and cultural norms, and it is crucial to hold them accountable when they promote or enable antisemitism,” mentioned Roz Rothstein, CEO of StandWithUs.

“This campaign against corporate antisemitism will begin with Unilever and ensure their consumer brands across industries bear a reputational and financial cost for its discriminatory actions,” she mentioned.

Aside from the billboards, the marketing campaign in opposition to Unilever will embody unsolicited mail and digital promoting.

Gov. Kathy Hochul will enforce an executive order that bars the Empire State government from investing in firms that engage in BDS actions against Israel
Gov. Kathy Hochul will implement an government order that bars the Empire State authorities from investing in corporations that have interaction in BDS actions in opposition to Israel
Ron Adar / M10s / MEGA

New York State Comptroller Tom DiNapoli lately introduced that he was pulling $111 million in pension funds invested in Unilever shares over B&J’s participation within the BDS motion in opposition to Israel.

New York Gov. Kathy Hochul additionally put Unilever on discover that she is going to implement an government order that bars the Empire State authorities from investing in corporations that have interaction in BDS actions in opposition to Israel.

New York City Comptroller Scott Stringer met lately with Unilever CEO Alan Jope over B&J’s motion in opposition to Israel — however stopped wanting yanking the Big Apple’s $187 million in pension investments in Unilever inventory. Stringer’s time period expires Dec. 31, and he’s confronted withering criticism from pro-Israel allies for failing to punish Unilver/B&J’s.

Visitors buy souvenirs at the gift shop at the Ben & Jerry's factory in Waterbury, Vermont on June 24, 2021.
Visitors purchase souvenirs on the reward store on the Ben & Jerry’s manufacturing unit in Waterbury, Vermont on June 24, 2021.
Christiana Botic for The Boston Globe by way of Getty Images

Unilever had no fast remark. But it has argued that B&J’s restricted boycott within the West Bank shouldn’t be a boycott of Israel.

“Unilever has a strong and longstanding commitment to our business in Israel. We employ nearly 2,000 people in the country across our four factories and head office, and we have invested approximately $250 million in the Israeli market over the last decade,” Jope mentioned in a latest letter to DiNapoli’s workplace.

Ben and Jerry’s Jewish co-founders, Bennett Cohen and Jerry Greenfield — who offered their namesake firm to Unilever in 2000 — defended the corporate’s resolution to finish gross sales within the area in a New York Times editorial in July, writing that Israel was one of many first nations that the corporate had expanded to internationally because it grew.

Tubs of Ben & Jerry's ice-creams are seen as a laborer works at their factory in Be'er Tuvia, Israel.
Tubs of Ben & Jerry’s ice-creams are seen as a laborer works at their manufacturing unit in Be’er Tuvia, Israel.
REUTERS/Ronen Zvulun

The founders, who referred to as themselves “proud Jews,” mentioned it’s “possible to support Israel and oppose some of its policies” simply as they’ve “opposed policies in the US government.”