Jan 14 (Reuters) – Startup electrical automobile firm Bollinger Motors mentioned on Friday that it was suspending improvement of electrical pickups for shoppers to focus on commercial trucks amid hovering demand from firms in search of to electrify their fleets.
Chief Executive Robert Bollinger advised Reuters that over the course of 2021 the corporate’s focus and assets had shifted virtually completely to growing medium-duty commercial electrical trucks and away from the pickup trucks that had been the Detroit-based startup’s preliminary focus.
“It’s really just a matter of how many companies are coming to us and asking for pilot programs and asking to get their hands on something,” Bollinger mentioned. “Going commercial will allow us to keep hiring people, develop our technology and work with suppliers.”
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Bollinger mentioned the startup will showcase the electrical platforms for its medium-duty trucks in March and can doubtless launch some buyer names this 12 months.
Various electrical startups and conventional automakers are racing to carry electrical vans and trucks to market, as some states and a rising variety of international locations are mandating a shift away from fossil-fuel automobiles to zero-emission electrical fashions.
The startup has been working for round 5 years on its client pickup truck fashions, however Bollinger mentioned getting them to manufacturing would require extra time and money that the corporate wants to dedicate now to commercial automobiles as an alternative.
“It was a hard decision, but very necessary,” Bollinger mentioned.