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Google proposes new commitments on browser cookies – UK competition regulator

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LONDON, Nov 26 (Reuters) – Britain’s competition regulator stated on Friday it had secured improved commitments from Alphabet’s (GOOGL.O) Google on adjustments to consumer-monitoring cookies in its browser, together with the U.S. tech large extending the time any pledges would final to 6 years.

The Competition and Markets Authority (CMA) has been investigating Google’s plan to chop assist for some cookies in Chrome as a result of it’s involved the transfer may impede competition in digital promoting.

Google proposed making adjustments to its plan, which known as “privacy sandbox”, in June, together with permitting the CMA an oversight function. learn extra

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Google has stated the commitments, if accepted, will apply globally.

The CMA stated Google had made new pledges to deal with some remaining issues, together with providing commitments round decreasing entry to IP addresses and clarifying inner limits on the information that it may use.

CMA Chief Executive Andrea Coscelli stated: “We have always been clear that Google’s efforts to protect users privacy cannot come at the cost of reduced competition.”

He added: “If accepted, the commitments we have obtained from Google become legally binding, promoting competition in digital markets, helping to protect the ability of online publishers to raise money through advertising and safeguarding users’ privacy.”

Google stated in a weblog that’s was “determined to ensure that the Privacy Sandbox is developed in a way that works for the entire ecosystem”.

The CMA stated it might seek the advice of on the new commitments till on 17 December.

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Reporting by Paul Sandle and Huw Jones; enhancing by Guy Faulconbridge

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