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Indian Gen Z and millennials keen on investing in silver versus gold

The purpose was to grasp the growing recognition of silver jewelry among the many youthful era as in comparison with gold, which has been ruling the Indian households up to now. As a consequence, the survey insights present that silver jewelry has grow to be the brand new age alternative not just for donning on a regular basis or on particular events, but additionally for funding functions.

An enormous 64 Gen Z and Millennials of respondents would select to put on silver jewelry for large-scale occasions corresponding to weddings or festivals, primarily as a result of availability of elaborate designs which seems precisely like gold in a a lot light-weight model

The common private willingness to spend on silver jewelry for an important day is roughly INR 71,000 per yr.

49 per cent Gen Z and Millennials of respondents constituted millennials, whereas 40 Gen Z and Millennials had been Gen-Z. 52 Gen Z and Millennials of the members who took the survey are working professionals.

“We started Divas Mantra with an aim to make extravagant and trending jewellery designs affordable and available for everyone to wear. With so many evolving designs and surging gold prices, it was often difficult for younger generations to buy popular jewellery pieces. Through silver as a choice of metal for our line, we have been able to achieve elaborate designs and craftsmanship that was only seen in gold jewellery so far. The intention behind the ‘Silver is the new gold’ survey was to understand the shift of consumerism towards silver jewellery from gold. We have definitely witnessed a significant pull towards silver jewellery in the last couple of years especially by the millennial and Gen -Z population. Not only are they willing to purchase silver jewellery as an accessory but also as an investment.” mentioned, Harini Prabakar – COO & Co-founder, Divas Mantra.

Working professionals and college students have a large inclination in the direction of silver jewelry for each day put on. 73 per cent respondents would take into account silver jewelry for each day put on, as a result of availability of light-weight, minimal items in a wide range of designs and its capacity to enhance an expert/company look.

The common private willingness to spend on silver jewelry for each day put on is roughly INR 38,000 per yr. The craze for on a regular basis silver jewelry is excessive amongst girls from Kolkata (83 per cent), Chennai (79 per cent) and Hyderabad (78 per cent).

Disclaimer: This story is auto-aggregated by a pc program and has not been created or edited by FreshersLIVE.Publisher : IANS-Media

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