Indonesia mulls media bill seeking fairer share from big tech

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JAKARTA, Nov 23 (Reuters) – Indonesian authorities are assessing a draft bill that might compel tech giants like Facebook (FB.O) and Google to barter with media corporations for fairer revenues, media teams stated on Tuesday, a transfer impressed by a groundbreaking new Australian regulation.

Wenseslaus Manggut, chairman of Indonesia’s cyber media affiliation (AMSI), which was concerned in drafting the bill, advised Reuters the intention was to make sure fairer revenues for shops that produce core news and “good journalism”.

Algorithms of big tech corporations can have a big affect on earnings for digital news media, by figuring out how prominently an article seems in a Google search or on a Facebook news feed.

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The draft, seen by Reuters, has but to go to parliament. It requires an company to barter between media corporations and tech corporations, and likewise requires big tech corporations to do extra to filter content material for hoaxes.

“Under the current ecosystem, clickbait is more profitable,” Wenseslaus stated. “It’s hard to keep the integrity of journalism in this ecosystem.”

The Australian regulation has since March required Facebook and Alphabet’s (GOOGL.O) Google to barter with Australian shops for content material that drives site visitors and promoting to their web sites.

Many small Australian publishers have struggled, nonetheless.

Ross Tapsell, a media lecturer on the Australian National University, stated the bill can be extra advantageous to larger trade gamers with political connections.

“Ultimately the concern is the smaller, independent media companies – whose mission is public interest journalism – may not benefit from this arrangement,” he stated.

About half of Indonesia’s digital promoting revenues go to Facebook and Google, in response to Amir Suherlan, an promoting professional and managing director of the company Wavemaker Indonesia.

Facebook and Google didn’t instantly reply to requests for touch upon the bill.

Usman Kansong, from Indonesia’s communications ministry, stated the bill may guarantee higher revenues for “quality” media organisations, nevertheless it was unclear if it might be standalone laws, or integrated into an present regulation.

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Editing by Martin Petty

A 3D printed Facebook's new rebrand logo Meta and Facebook logo are placed on laptop keyboard in this illustration taken on November 2, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

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A 3D printed Facebook's new rebrand logo Meta and Facebook logo are placed on laptop keyboard in this illustration taken on November 2, 2021. REUTERS/Dado Ruvic/Illustration/File Photo