Italy fines Apple, Amazon $225M in ‘antitrust’ action

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Italy’s antitrust watchdog has fined Apple and Amazon a complete of greater than $225 million for cooperating to limit competitors in the sale of Apple and Beats branded merchandise in violation of European Union guidelines.

An investigation discovered that provisions in a 2018 settlement between the US tech giants restricted entry to Italy’s Amazon market to chose resellers, the Italian Competition Authority said Tuesday.

The watchdog slapped Apple with a $151.32 million nice and Amazon with a $77.29 million penalty. It additionally ordered them to finish the restrictions and provides resellers entry in a “non-discriminatory manner.”

Both Apple and Amazon mentioned they might enchantment.

“The proposed fine is disproportionate and unjustified,” Amazon mentioned. “We reject the ICA’s suggestion that Amazon benefits by excluding sellers from our store, since our business model relies on their success.”

Apple mentioned it respects the Italian Competition Authority “but believe we have done nothing wrong.”

Apple store
The watchdog slapped Apple with a $151.32 million nice.
Getty Images
Beats headphones displayed in a store
Beats headphones rely among the many merchandise included in the settlement between Apple and Amazon.
VCG by way of Getty Images

Teaming up with chosen resellers helps buyer security as a result of it ensures merchandise are real, Apple mentioned.

“Non-genuine products deliver an inferior experience and can often be dangerous,” Apple mentioned. “To ensure our customers purchase genuine products, we work closely with our reseller partners and have dedicated teams of experts around the world who work with law enforcement, customs and merchants to ensure only genuine Apple products are being sold.”