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London Jewelers’ experts on the top luxury watch trends of 2021


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When it involves luxury watches, the time is correct for sparkle and shine. “We’re seeing a lot of feel-good purchases as people are starting to realize that we’re coming to an almost adjusted normal again,” says Zach Udell, vp of London Jewelers, the venerable family-owned jewellery and watch retailer. “There are weddings, big events, life moments that are actually happening in-person, and that’s even more of a reason to celebrate after living through a year and a half of the unknown.”

Anticipating a brighter future, Udell says watches that includes valuable metals and diamond particulars are making a robust comeback.

Those embody the gold Rolex Day-Date with a splashy diamond dial, a Patek Philippe Nautilus that’s “fully pavé from dial to bezel to bracelet,” and the Bulgari Serpenti, which slithers round the wrist in rose gold and diamonds.

Women are making distinctive fashion statements, he says, by layering their Van Cleef & Arpels, Cartier and Bulgari bracelets on the identical arm as their glowing timepieces. “There are no rules; you can mix and match and just have fun.”

The Bulgari Divas Dream watch.
Bulgari Divas’ Dream watch in 18-k rose gold with diamonds and malachite, $19,500
London Jewelers

While flashier watches are gaining in reputation, there’s additionally a palpable quest for newness. Udell cites this 12 months’s Rolex Eisenkiesel, whose dial is made with — sure — eisenkiesel, a sort of chocolatey quartz with crimson, orange and yellow veining. “It’s so unique and fresh,” says Udell. “I’ve never seen anything like it before.”

Equally in demand are sporty-yet-superluxe items, similar to a complicated openwork Audemars Piguet in black ceramic or Patek Philippe’s Aquanaut assortment, which options substantial composite straps with matching faces. (The ladies’s fashion gives the model’s Travel Time quartz motion, whereas the males’s showcases its first white-gold chronograph.) “We’re getting incredible requests for these watches,” says Udell. “They’re mechanical pieces of art that you wear on your wrist.”

Patek Philippe's In-Line Perpetual Calendar watch.
Patek Philippe In-Line Perpetual Calendar watch in platinum, $130,110
London Jewelers

Watchmakers are additionally reaching again to their roots. Udell factors to Cartier’s relaunch of its iconic and glamorous Tank and Bulgari’s newest twist on its traditional Octo: “They keep updating it and modernizing — it’s a signature.” Inspired by a pocket watch designed in 1972, Patek Philippe lately launched its groundbreaking In-Line Perpetual Calendar watch in a platinum case with a putting blue gradient dial.

A Rolex Everose watch.
Rolex Day-Date 36 in Everose gold with diamonds, $46,900

Speaking of colour, there are joyous bursts of each shade in the rainbow, however “green is the It color, whether you’re a man or woman,” says Udell. One fashion of the new Rolex Datejust 36 options an uncommon olive-green palm-leaf motif on the dial. Bulgari gives emerald-green dials on a quantity of fashions. And Patek Philippe’s Aquanaut, with its khaki-green band and face, is one of the model’s most sought-after items.

Audemars Piguet Royal Oak Perpetual Calendar Openworked watch
Audemars Piguet Royal Oak Perpetual Calendar Openworked watch in black ceramic, worth upon request
Audemars Piguet

But much more essential than the sparkle of a watch is what it symbolizes. “You always remember the story of when you got it, how you got it and who you got it from,” Udell displays. Among his personal talismans (he and his cousins Randi Udell Alper and Scott Udell are the fourth technology guiding the household enterprise) is the watch his great-grandfather Charles London, who based London Jewelers in 1926, gave to his grandfather, Mayer Udell, for his engagement. “My grandfather taught me at the bench when I was in high school,” says Udell. “We shared a passion for watches, and I’ll always treasure this one.”

London Jewelers’ flagship (top) is positioned in Manhasset, LI, with extra shops in Southampton, East Hampton, Glen Cove, and Wheatley Plaza in Greenvale, LI, in addition to downtown Manhattan.

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Randi Udell headshot.
London Jeweler’s Randi Udell.
Randi Udell

London Jewelers’ VP Randi Udell Alper on glossy watches for stylish ladies


Cartier Pasha de Cartier watch
Cartier Pasha de Cartier watch (with interchangeable metal and leather straps), $7,050
London Jewelers

“The classic Pasha is back! This design will never go out of style and is one we all need in our jewelry box.”


Bulgari Serpenti Seduttori 18-k rose-gold watch
Bulgari Serpenti Seduttori 18-k rose-gold watch, $24,000
London Jewelers

“Its sleek design combines the look of jewelry with the utility of a timepiece. This watch can take you from day to night depending on the other pieces you style it with.”

Patek Philippe

Patek Philippe's Twenty~4 Automatic steel watch with diamonds.
Patek Philippe Twenty~4 Automatic steel watch with diamonds, $27,800
London Jewelers

“The green dial version of this watch has been highly sought after since its introduction, and the blue dial has also been becoming more and more popular. It’s a great alternative to the harder-to-get Aquanaut and Nautilus models.”


Rolex Cosmograph Daytona Everose-gold watch
Rolex Cosmograph Daytona Everose-gold watch, $43,700
London Jewelers

“There is truly nothing like a Rolex Daytona! It’s the epitome of luxury you can wear on your wrist.”  

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Portrait of Scot udell.
London Jeweler’s Scott Udell.
London Jewelers

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Rolex's Oyster Perpetual 41 mm watch.
Rolex Oyster Perpetual 41 mm watch, $5,900
London Jewelers

“The larger 41 mm model of the new Oyster Perpetual is a great entry-level watch for Rolex, with dials that come in lush colors like coral red, mustardy yellow, navy — and I like the olive green, which is hard to get. The rarity factor is fueling a real desire.”

Audemars Piguet

Audemars Piguet Royal Oak Double Balance Wheel Openworked watch.
Audemars Piguet Royal Oak Double Balance Wheel Openworked watch, $86,900
London Jewelers

“Audemars Piguet has started making ceramic pieces for men that are downtown-cool and feature skeleton movements. Those are definitely next on my list.”

Patek Philippe

Patek Philippe Complications Annual Calendar 18-k white-gold watch.
Patek Philippe Complications Annual Calendar 18-k white-gold watch, $53,463
London Jewelers

“We’ve seen a real demand recently for Patek Philippe Annual Calendars, and in particular the Reference 5205. Although traditionally this would be considered a dressier watch, the cool skeletonized lugs give it a sporty feel, and the white-gold blue dial is extremely versatile.”


Tudor Black Bay steel watch.
Tudor Black Bay steel watch, $3,800
London Jewelers

“This sister brand of Rolex is a great everyday wear-and-tear watch — it’s definitely sporty — and somebody can enjoy it and pass it on to the next generation.”

All watches obtainable at London Jewelers, 2046 Northern Blvd., Manhasset, LI.

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