LONDON, Oct 14 (Reuters) – Russia’s largest web firm dispatched its yellow-shirted moped riders to ship groceries throughout London on Thursday, the newest newcomer to launch in a crowded sector that’s forcing Britain’s conventional groceries to revamp their enterprise fashions.
Yango Deli, run by the Russian tech large Yandex (YNDX.O), is opening 4 London “dark stores” – outlets closed to clients, the place staff put together orders for delivery – placing 1.4 million potential clients in vary.
At one in all its new shops, in an arch underneath a brick railway viaduct in Battersea, South London, a fleet of vivid yellow mopeds and bikes was parked outdoors for couriers.
Nasdaq-listed Yandex is Russia’s hottest impartial web search engine and largest ride-hailing supplier. The “Russian Google” is relatively little identified outdoors its dwelling market, however says its expertise delivering groceries from round 400 darkish shops at dwelling and from new ventures in Israel and France will give it a technological benefit.
“We are not really a new company – we have already done it before,” stated Evgeny Chernikov, General Manager of Yango Deli UK. “(We have a) massive bank of tech talent which means we can do many things much better and on a much larger scale than others.”
It launched meals delivery companies in Paris in August and Israel final 12 months. But London is especially aggressive. Yango’s couriers must jostle for highway house with these from different newcomers with names like Weezy, Getir, Dija and Gorillas, to say nothing of Uber, Amazon and the vans of the normal grocers.
The Russian method will want a little bit of tinkering in Britain, Chernikov stated: it prices extra to rent staff, however British clients are likely to have more cash to spend.
“So it’s all about adjusting the business model to the economic conditions.”
Writing by Alexander Marrow
Editing by Peter Graff