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‘Lord of the Rings’ crypto is deemed a trademark violation

You shall not go!

A cryptocurrency named after the “Lord of the Rings” trilogy was deemed a trademark violation and barred from working on Tuesday after the property of writer JRR Tolkien took the digital token’s creator to process.

The coin, known as “JRR Token,” was arrange by Florida-based developer Matthew Jensen and launched in August 2021.

It was extensively promoted and even got here with a video endorsement from Billy Boyd, who performed Pippin in the “Lord of the Rings” movies, by which he claimed that “Saruman was trying to unify Middle Earth under centralized rule whereas the fellowship wanted decentralization. Cryptocurrency is literally a decentralized network.”

The reference to Saruman refers to the chief of an evil military in the trilogy.

The cryptocurrency was endorsed by Billy Boyd who performed Pippin. It was arrange by Matthew Jensen a Florida developer.

But a panel from the Geneva-based World Intellectual Property Organization ruled on Tuesday that the digital token was arrange for industrial achieve and deemed it “confusingly similar” to the trademark already owned by the Tolkien property.

“There is no doubt that the respondent was aware of Tolkien’s works and created a website to trade off the fame of these works,” the panel stated in its choice. 

The WIPO ordered Jensen to stop operations beneath the identify and delete all infringing content material, together with social media accounts and web sites.

Lord of the Rings Scene
The World Intellectual Property Organization ordered Jensen to discontinue the crypto.
©New Line Cinema/Courtesy Evere

Jensen additionally paid the property’s authorized prices, the property stated.

“This was a particularly flagrant case of infringement, and the estate is pleased that it has been concluded on satisfactory terms,” the Tolkien property’s UK lawyer, Steven Maier, said in a statement to Bloomberg.

Jensen sought to defend his crypto by arguing that it was simply a parody meant to be humorous.

“The introductory header on the website homepage ‘One Token That Rules Them All’, referencing the famous phrase ‘One ring to rule them all’ … produces a humorous difference in order to invoke the desired effect of a parody,” the developer argued, in keeping with the WIPO’s abstract of its argument.

Matthew Jensen stated he selected the identify simply to be humorous, however the WIPO stated he did not show that. He additionally paid the Tolkien property’s authorized charges.

However, the WIPO’s arbitrator stated “the respondent does not specify why the disputed domain name is humorous, funny or nail-biting, and not just a domain name chosen due to its similarities with the [Tolkien estate’s] trademarks to take commercial advantage of its evocation.”

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