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Lush vows to stay off social media until platforms become ‘safer’


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This beloved magnificence model is washing its palms of the foremost social media platforms.

British cosmetics retailer Lush bought on a soapbox Monday to announce it is going to be quitting 4 main social platforms on Black Friday. The cleaning soap model — which is understood for having fashionable, moral merchandise widespread amongst younger folks — vowed it is going to abstain from the platforms until they become much less poisonous.

“As of November 26th, 2021, we’re saying goodbye to Facebook, Instagram, Snapchat and TikTok until these platforms can provide a safer environment for their users,” Lush wrote in a press release. “The serious effects of social media on mental health are being ignored by these platforms. It’s time to stop scrolling and be somewhere else.”

This isn’t the primary time the corporate has stop social media in an act of protest in opposition to the businesses which run them: In 2019, Lush announced it was “tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed” and would thus “bid farewell to some of our social channels and open up the conversation between you and us instead.”

lush cosmetics social media
The firm is understood for its array of bathtub bombs.
Bloomberg through Getty Images

The change solely impacted the corporate’s UK-based social platforms.

lush cosmetics social media
A buyer picks up an order outdoors a UK Lush retailer.
NurPhoto through Getty Images

In the brand new launch, the soap-maker addressed the previous try to stop the social media behemoths. “Like so many people have experienced before us, Lush has tried to come off social media, but our FOMO is vast, and our compulsion to use the various platforms means we find ourselves back on there, despite our best intentions,” the memo learn.

lush cosmetics social media
The retailer has considerably constructed its model round having moral merchandise.
Universal Images Group through Getty

While the corporate’s Facebook, Instagram, Snapchat and TikTok will go quiet on the finish of the week, Lush provides that its Twitter, Pinterest, LinkedIn and YouTube channels will stay energetic in order that “people can just pop along to check us out when they fancy.”

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