Former Gov. Terry McAuliffe has spent practically $100,000 promoting “fake news” web sites on Facebook throughout the Virginia gubernatorial marketing campaign, Fox News can reveal.

The Democrat’s commercials, which have been seen up to 3.5 million occasions to this point, are hidden on a Facebook web page with an analogous identify to an area news web site. The ads hyperlink to third-party web sites that ostensibly publish native news, however exist to promote Democratic candidates. The web sites have been extensively described as disinformation and “partisan propaganda.” 

The revelation comes lower than per week earlier than election day, and because the candidates combat for each final vote, with polls exhibiting McAuliffe and rival Republican Glenn Youngkin locked in a good battle.


The McAuliffe marketing campaign’s commercials are refined and opaque.

Like most candidates, McAuliffe operates a Facebook web page below his personal identify to promote his marketing campaign. But the previous governor additionally operates one other Facebook web page that blurs the strains between a political marketing campaign and disinformation.

The web page is named “The Download Virginia,” and it was quietly launched by McAuliffe in June. While the identify of the web page sounds related to that of a news group, the web page has not printed any posts or pictures, and solely 67 individuals have “liked” the web page (a time period Facebook makes use of to describe followers).

Instead, most voters who’ve encountered “The Download” have achieved so via paid promoting. The ads don’t seem on the web page itself however may be obtained via a Facebook Ad Library Report, a instrument utilized by journalists and researchers. The McAuliffe marketing campaign has spent$471,044 on ads distributed by this web page since June. With a number of ads working at time of publication, that quantity is probably going to rise earlier than election day.

The commercials typically include a remark and a hyperlink to a mainstream news article that covers the marketing campaign favorably. But sprinkled among the many hyperlinks to respectable media are seven separate commercials (and dozens of variations) that promote web sites extensively thought of to be “fake news”.

In a July commercial, The Download writes about McAuliffe’s views on small enterprise. The advert features a hyperlink to an article printed by a 3rd celebration web site known as The Virginia Dogwood.

The Dogwood presents itself as an area news web site, with day by day articles about native points in Virginia, devoted sections for key matters, and a e-newsletter to give Virginians “all the news you need.” The Dogwood says on a web page describing its publication that it delivers “credible, fact-based reporting.”

The web site notes it’s owned and operated by Courier Newsroom, which in accordance to the Dogwood, is a “civic media company.” But Courier Newsroom was based and initially funded by the liberal darkish cash group ACRONYM. According to the Wall Street Journal, early backers included multibillionaire Democratic donor George Soros, in addition to LinkedIn co-founder Reid Hoffman and a bunch of film producers. Axios reported yesterday that the “newsroom” has since been acquired by influential Democrat Tara McGowan’s “Good Information Project,” which is backed by most of the similar buyers.

The Dogwood says the editor-in-chief of Courier Newsroom, in addition to its personal managing editor, have management over the editorial course of.


In an October commercial, The Download writes that Youngkin has a “very concerning” coverage on vaccination, and features a hyperlink to an article printed by a 3rd celebration web site known as the American Independent.

The Independentis additionally designed to appear like a news web site. In an “About” part, the web site says it’s a platform for “progressive news,” and elaborates that it stories “with honesty and integrity, shining a light on those in power and the progressive politics movement,” suggesting to readers that it gives an goal evaluation of the motion. The web site says it’s funded by The American Bridge twenty first Century Foundation (it doesn’t disclose how a lot of its funding comes from the inspiration, however it’s the solely investor listed on its “Company” web page).

According to the Independent, the inspiration is on a mission to “compare and contrast progressive and conservative solutions.” It is definitely a well known liberal “dark money” group, based by David Brock, a rich and influential Democratic donor who can also be an in depth ally of the Clinton household. The group spent $59.7 million to oppose Republican candidates in the 2020 election cycle, in accordance to the marketing campaign finance monitoring group OpenSecrets, although it isn’t clear how a lot of that cash flowed to the Independent. 

The web site’s editors say that the inspiration has no editorial affect.

Both web sites are extensively thought of to be types of political disinformation. Media ethics specialists who spoke to Politico, which reported on the existence of Courier Newsroom in 2020, known as websites just like the Dogwoodpolitical instruments which are “pouring gasoline on a raging fire of consumer trust and online disinformation.” In a February 2020 editorial for the Washington Post, a correspondent for a reality checking group stated that Courier was creating “hyperlocal partisan propaganda.” OpenSecrets labeled each web sites as “fake news.”

The McAuliffe marketing campaign has spent a complete of between $90,200 to $106,398 on commercials linking to the Independent and the Dogwood. Those commercials have garnered the marketing campaign a complete of between 3,290,000 and three,470,000 “impressions,” a time period that Facebook makes use of to describe the variety of screens that an commercial has reached. 

Each advert accommodates a disclaimer that it was paid for by “Terry for Virginia” and approved by the candidate himself (Facebook requires candidates to add disclaimers like these to all political ads). But not one of the commercials disclose that the web sites are thought of to be “fake news” or that their info could also be deceptive.

That stands in distinction to the Democratic National Committee’s personal stance towards deceptive info on social media platforms, issued as a part of its plan for “combating online disinformation.” A current report issued by the DNC declares that “opacity in political ads” is a matter that social media corporations want to handle. It additionally admonishes Facebook for failing to “actively prioritize authoritative sources of news over non-trustworthy ones.”



The DNC twice declined to remark concerning the McAuliffe marketing campaign’s sample of selling deceptive news websites or whether or not it endorses the promoting technique that the previous governor and DNC chairman is utilizing. Similarly, the DNC declined to verify if it continues to imagine that opacity in political promoting is a matter.

The McAuliffe marketing campaign additionally twice declined to remark concerning the web page, the editorial stance of the deceptive web sites, or whether or not the marketing campaign had coordinated with both of the deceptive publications throughout this election. The marketing campaign was working two commercials that linked to the American Independent as just lately as final week however disabled each ads three days after Fox News made inquiries.

Meanwhile, a Youngkin spokesperson informed Fox News that “disinformation practices are standard for McAuliffe, whose lies go into overdrive when he’s desperate,” including, “not a single left-wing propaganda arm disguised as a news organization will turn the tide” for his opponent.


McAuliffe’s promoting technique has repeatedly raised moral questions. Earlier in the marketing campaign, the Washington Examiner reported that the previous governor had approved a deceptively branded mail commercial. The ads tried to hyperlink Youngkin extra carefully to former President Trump, who has a comparatively low approval score in the state. Similarly, theWashington Post reported final week that McAuliffe is utilizing Google ads to promote mainstream news articles which have lined him favorably.

The Youngkin marketing campaign has additionally employed ethically doubtful techniques. The Huffington Post reported in September that an individual who known as in to a right-wing radio present to closely reward Youngkin was not a listener of this system, however a staffer for the previous businessman’s marketing campaign. 

Youngkin blasts former Gov. McAuliffe for walking out of interviewVideo

More broadly, Democratic and Republican operatives and different individuals related to the events have a historical past of funding partisan media operations that obscure their goal. While the Democrats profit from the biased reporting of “Courier Newsroom,” Republicans profit from an analogous effort known as “Metric Media,” which companions extensively with conservative operatives and advocacy groups. The Republican Governors Association additionally ran a “pseudo-news” website as just lately as 2019.

Even so, Fox News couldn’t discover any proof that Youngkin, or the Republican Party of Virginia, have been selling “fake news” web sites in any Facebook promoting throughout this election. The investigation didn’t uncover a hidden web page like “The Download,” nor did Youngkin or the GOP hyperlink to any web sites which are thought of to be misinformation.


Voters in Virginia will wade via a deluge of political promoting in the ultimate days of the marketing campaign, as polling reveals that neither candidate has a transparent benefit.

Most just lately, a Monmouth University ballot of registered voters had each candidates tied at 46% assist, however with 7% of voters nonetheless undecided. A current Fox News Poll revealed that 51% of doubtless voters assist McAuliffe and 46% assist Youngkin, which places each candidates inside the +/- 3.5 level margin of error.

In an effort to win as many votes as attainable, the campaigns are spending hundreds of thousands in the ultimate phases of the marketing campaign. Recent marketing campaign finance disclosures present that the McAuliffe marketing campaign spent $17.5 million throughout the month of September, whereas Youngkin spent simply over $9.5 million whole over the identical interval. A good portion of that spending will probably be devoted to persuading voters with print, tv, and digital promoting.

With a number of commercials nonetheless working on “The Download” at time of publication, extra Virginia voters can count on to be uncovered to its messaging as effectively.