McDonald’s announced Thursday it’ll take a look at its meatless McPlant burger — created in partnership with Beyond Meat — at a handful of restaurants throughout the US subsequent month.
Starting Nov. 3, McDonald’s will roll the alternative-meat patty out in Irving, Texas; Carrollton, Texas; Cedar Falls, Iowa; Jennings, Louisiana; Lake Charles, Louisiana; El Segundo, California; and Manhattan Beach, California.
It would be the first time the burger large sells a plant-based meat imitator within the US.
The restricted take a look at will assist the Chicago-based burger large “understand how offering a burger with a plant-based patty impacts the kitchens in our restaurants,” it stated.
The meat-free patty is comprised of elements together with peas, rice and potatoes, and it will likely be served on a sesame seed bun with tomato, lettuce, pickles, onions, mayonnaise, ketchup, mustard and American cheese, the corporate stated.
McDonald’s has been slower to leap on the white-hot plant-based meat pattern than its friends.
White Castle, for instance, was one of many first nationwide chains to leap onboard with the 2018 rollout of its Impossible Slider, which was created with Beyond Meat rival Impossible Foods.
Burger King has additionally leaned into the motion, with its Impossible Whopper. The Restaurant Brands International-owned chain can also be now testing meatless hen nuggets.
If the trial is profitable and McDonald’s rolls out the McPlant burger extra broadly, it may very well be a boon to Beyond Meat and assist it dominate the plant-based meat business.
Shares of Beyond Meat have been final seen buying and selling greater than 1 % increased at $106.36 per share. The inventory is down nearly 14 % since Jan. 1.
McDonald’s has examined some plant-based merchandise internationally, however by no means within the US. It rolled out — after which killed — a plant-based burger in Canada in 2019.
Last yr, the corporate unveiled the McPlant model. Then, earlier this yr, it introduced a multiyear partnership with Beyond Meat to help that effort.
Notably, former McDonald’s CEO Don Thompson was an early investor in Beyond Meat and sits on its board.
The McPlant has been examined in a number of nations, together with Sweden, Denmark, the Netherlands, Austria and the UK, the place it just lately expanded its testing of the product.
It’s not clear how lengthy the US take a look at will final. The firm stated, “you’ll have to stay tuned for future McPlant availability updates coming out of our test…”