Season 13 episode 11 of ABC’s ‘Shark Tank‘ witnessed entrepreneurs as well as best-friends Mollie Cha and Hannah Hong present Must Love, their version of dairy-free ice cream. With vegan, dairy-free products being a rage in today’s market, Must Love stands out as a delicious-looking product that even goes simple on the pocket. Thus, in our efforts to take a better take a look at the “nice cream,” we determined to dig in and chart out the corporate’s progress. Here’s all the pieces we discovered!
Must Love: Who Are They and What Do They Do?
The brains behind Must Love, Mollie Cha, and Hannah Hong are each second-generation Korean Americans and graduates from the University of California, Berkeley. Mollie pursued a Bachelor’s diploma in Business Administration from UC Berkeley earlier than happening to work for Goldman Sachs and the Bill & Melinda Gates Foundation. In 2013, she left the Foundation and determined to earn her Master of Business Administration diploma from MIT Sloan School of Management.
Following Mollie’s commencement in 2015, she discovered a job on the technique and innovation division of Bolthouse Farms earlier than being given a chance to take up the celebrated place of Principal on the Malibu Design Group in 2018. Although Mollie and Hannah co-founded Must Love in 2016, albeit beneath the title of Hakuna Brands, it was solely in 2019 that Mollie left her job on the Malibu Design Group and concerned herself in her enterprise full-time.
On the opposite hand, Hannah Hong earned a Bachelor of Science in Business Administration from UC Berkeley and labored as an Analyst and Associate at Mercer earlier than finishing her MBA from the UCLA Anderson School of Management in 2011. With a profitable profession spanning a number of years, Hannah has been employed as a Senior Associate at PwC Consulting and has additionally labored at Bolthouse Farms as an Associate Brand Manager and a Brand Strategy Manager. However, in contrast to Mollie, Hannah co-founded Must Love and concerned herself within the enterprise full-time from the very starting.
Sources say that Must Love was born out of a necessity for different frozen dessert choices after each ladies came upon that they have been lactose illiberal. Exploring different dairy-free choices, the buddies quickly realized that they may create scrumptious ice cream from pureed bananas, almond milk, and vanilla. Thus, after quite a few tries and retries, they lastly obtained the proper style and texture they have been on the lookout for. Unwilling to let such an invention go to waste, the 2 started work on launching a enterprise and at last co-founded Hakuna Brands in 2016.
According to Hannah and Mollie, Must Love is aimed on the shopper who needs to make more healthy selections on the subject of frozen desserts whereas on the similar time serving to lactose illiberal folks benefit from the goodness of ice cream with none fear. Explicitly often called a “nice cream,” Must Love is available in differing types and flavors and is made of easy plant-based elements like bananas, oat milk, and coconuts, together with the naked minimal requirement of refined sugar. Moreover, the buddies even declare that their merchandise are completely dairy-free and non-GMO, thus successfully catering to an enormous buyer base in in the present day’s market.
Where Is Must Love Now?
Mollie and Hannah have been amazed on the response they acquired just some months after releasing their product. They have been proper in predicting a vacuum within the non-dairy frozen dessert market, which Must Love quickly stuffed, resulting in a major rise of their buyer base. The product acquired much more recognition in 2019 when it gained the Stacy’s Rise Project, the Women Founders Network Fast Pitch, and the Natural Products Expo West Pitch Slam all in the identical yr.
Moreover, the corporate additionally discovered a spot in a number of standard publications, which boosted its recognition. At current, Must Love is obtainable in common pints or a pack of 4 ice cream bars for individuals who desire particular person deserts. Besides, the desserts are additionally obtainable in a number of scrumptious flavors, together with Vanilla, Choco Choco Chip, Double Chocolate Chip, Cashew Cookie, Chocolate, and Crunchy Peanut Swirl.
With the model now energetic for over 5 years, they’ve racked up a major quantity in gross sales and made their approach into bodily shops like Costco, Sprouts, Whole Foods, in addition to different brick and mortar retailers everywhere in the United States. Nevertheless, for individuals who desire to buy on-line, the “nice creams” may also be introduced off their very own web site for $12 every. Additionally, the corporate has additionally began promoting fully dye-free sprinkles which are wholesome as they’re tasty.
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