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Netflix: ‘Squid Game’ had biggest-ever launch, blowing past ‘Bridgerton’

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Netflix’s hit South Korean thriller “Squid Game” can formally boast the title of the streaming big’s biggest-ever collection launch, blowing past the previous record-holder “Bridgerton.”

The present — a couple of group of cash-strapped debtors who select to compete in a collection of youngsters’s video games for a life-changing money prize — managed to attract in 111 million viewers since its debut on Sept. 17, Netflix mentioned Tuesday night in a tweet.

That means “Squid Game” beat out Netflix’s earlier prime present “Bridgerton,” which hit 82 million households in its first 28 days after launch.

Netflix counts a viewer as anybody who watches the present for not less than two minutes, which means that not each viewer essentially completed the collection.

Along with saying the present’s record-breaking launch, Netflix additionally launched a 45-second video during which a henchman character from the present extends “a heartfelt thanks to you all.”

The present follows a bunch of debt-ridden characters competing in youngsters’s video games for money.
Netflix

“111 million of you have joined the ranks of the VIPs, making ‘Squid Game’ our #1 show in the world,” the character says in Korean, referring to the ultra-wealthy characters within the present who pay to look at the lethal competitions.

“And for the rest of you, will you seize the opportunity to join the game?” the character asks.

“Only on Netflix,” the video is certain to remind viewers.

“Squid Game” is the platform’s first-ever Korean collection to succeed in No. 1 within the US, and it’s presently on the highest 10 record in 94 international locations world wide, Netflix mentioned.

Since its launch, the present has develop into a cultural phenom, with children reenacting challenges within the collection in school and launching its stars into fast international fame.

And Netflix traders seem to love the present simply as a lot as viewers.

Squid Game
The present debuted on Netflix on Sept. 17.
Netflix

Netflix inventory notched a brand new all-time excessive earlier this month, with shares up 6 % for the reason that present was launched. Shares of the corporate have been final seen buying and selling lower than 1 % greater, at $630.50 per share.

The present’s success is a crucial accomplishment for Netflix, which is more and more investing in commissioning its personal exhibits completely for the platform.

The firm’s particularly centered investing in fast-growing Asian markets like South Korea because it sees subscriber development within the US start to stall out amid surging competitors from leisure rivals like Disney+ and Amazon Prime Video.

Squid Game
“Squid Game” is the platform’s first-ever Korean collection to succeed in No. 1 within the US.
Netflix
Squid Game
Shares of Netflix are up 6 % for the reason that present was launched.
Netflix
Squid Game
The present has develop into a cultural phenom since its launch.
Netflix

Netflix has invested about 770 billion received, or $645 million, in South Korea since getting into the nation in 2016, creating about 80 unique collection and movies. Those investments have gone towards buying native studios, producing unique content material and rising expertise bases.

In February, the corporate introduced a plan to spend $500 million on unique content material in South Korea this yr. 

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