NYC media mogul buys rare Napoleon hat for $1.4 million


This ‘Napoleon’ is wanting dynamite in his new $1.4 million hat.

Gotham media mogul Bryan Goldberg added a heady new asset to his empire — Emperor Napoleon Bonaparte’s rare two-cornered hat — which he plans to put on round city.

“I don’t know if I am going to have a coronation party but I will definitely have friends over when I put on the hat, but no one else is allowed to wear it. Only I am allowed to wear the hat,” Goldberg informed The Post.

“I will wear the hat in select red carpet situations and I intend to wear the hat at my wedding. I’ll know I have found the right wife when she lets me wear this hat at our wedding day,” he stated.

Goldberg — whose firm BDG owns Bustle, Elite Daily, Gawker and different web sites — bought the hat, additionally known as a bicorne, in September from Sotheby’s in Paris for $1.4 million. It was barely greater than what he paid for Gawker in 2018.

Shipping and dealing with tacked on an additional $10,000.

“It was incredibly inexpensive compared to a lot of other collectables that people are buying at auction in the modern day,” stated Goldberg, 38, insisting he received a cut price.

“It’s 100th the price of an expensive modern art painting. Frankly I can’t believe the price I got it at.”

After prolonged delays prompted by the worldwide supply-chain disaster, the chapeau arrived safely within the United States earlier this month and is now being securely saved at an undisclosed location in Delaware.

Napoleon hat
The hat offered for $1.4 million.

The measurement 58 cm black felt and beaver fur bicorne embellished with a revolutionary cockade was a longtime trademark of the French emperor and Goldberg’s is one in every of solely 19 such authenticated hats in existence.

When not atop his head, the hat will probably be saved in a museum, to protect it for the following technology of francophiles.

“I greatly admire Napoleon and I want the next generation of young people to appreciate all the great things he did for the world.”

Napoleon wore the bicorne throughout a lot of his most triumphant campaigns of 1806 and 1807, together with the battles of Jena–Auerstedt, Friedland, and Eylau. It saved his head heat throughout his assembly with Russia’s Tsar Alexander I once they met to signal the Treaty of Tilsit.

Goldberg desires “the next generation of young people to appreciate all the great things he did for the world.”
De Agostini by way of Getty Images

The hat was finally acquired by Sir Michael Shaw-Stewart, a Scottish aristocrat, in 1814. It then spent 200 years out of sight at their household fortress earlier than being offered by Christie’s in 2015 for $530,000.

Goldberg, who stands 5 ft, 9 inches — three inches taller than Napoleon — additionally collects watches and rare whisky, together with a number of bottles of Pappy Van Winkle Bourbon valued at at the very least $5,000 a bit.

He has lengthy been a Napoleon aficionado, and credit the monarch for “creating the modern world.” When an assistant photoshopped him into Jacques-Louis David’s iconic portray, “Napoleon Crossing the Alps,” he promptly posted it to Instagram.

Bryan Goldberg
Goldberg was fast to submit a mock-up together with his head on Napoleon’s shoulders.

Goldberg first made his title as a co-founder of the sports web site Bleacher Report. The firm was offered to Turner Broadcasting for round $200 million. Today BDG gobbles up weak or decrepit web sites a lot as Napoleon snapped up nations centuries in the past.

There are, nevertheless, no plans to broaden to his navy assortment additional.

“There is no need for any uniforms or swords or medals. The hat is all I need,” he stated.