A Peter Thiel-backed YouTube rival referred to as Rumble has established itself as a spot for right-wing political commentary — however the website is trying to widen its viewers by wooing controversial celebrities like Kanye West and Nicki Minaj, a key backer tells The Post.
Darren Blanton, a frequent donor to GOP campaigns who invested in Rumble earlier this yr alongside Thiel, informed The Post he’s been making calls to creators as the location embraces “non-political, fun stuff.”
“All I spend my time on in media, honestly, is getting creators that are not conservative for Rumble,” Blanton mentioned. In addition to West and Minaj, Blanton mentioned he’s trying to get trend influencers, cooks and athletes on board.
Rumble pitches itself as a free speech-oriented platform that’s extra welcoming of a greater diversity of political opinions than YouTube or Facebook, the place sure posts can get stamped out by company censors. Currently, its hottest customers embody Donald Trump — who joined in June after being booted from Google-owned YouTube in January — in addition to conservative pundits like Ben Shapiro, Dan Bongino and Jordan Peterson.
To widen Rumble’s attraction, the location is trying to recruit celebrities like West and Minaj. Blanton declined to say whether or not both has expressed curiosity in becoming a member of, however mentioned he didn’t need the location to “be dragged down by only having politics.”
“We want people to come onto the site and laugh and have fun,” he mentioned.
While Blanton has been cold-calling celebrities as a part of the hassle, Thiel — the billionaire PayPal co-founder whose different investments embody Facebook and Palantir — doesn’t seem to be concerned within the outreach.
“I wouldn’t think he would cold call anybody,” Blanton mentioned of Thiel. “He’s more of a C.S. Lewis than a Joel Osteen.”
Toronto-based Rumble was based in 2013 however remained comparatively obscure till this yr. Rumble had 129 million visits in September — a tiny fraction of YouTube’s 33.7 billion visits over the identical time period, in accordance to analytics from SimilarWeb.
The website was valued at roughly $500 million throughout the May fundraising spherical that included Palantir co-founder Thiel, Blanton and a venture-capital fund run by “Hillbilly Elegy” creator and Ohio Republican Senate candidate J.D. Vance, according to the Wall Street Journal.