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Reddit to shut down Dubsmash app, integrate video tools with platform

Nov 23 (Reuters) – Reddit is pulling the plug on its TikTok-like platform, Dubsmash, the social community mentioned on Tuesday, only a yr after shopping for it for an undisclosed sum to bolster its video creation tools.

The standalone Dubsmash app is not going to be obtainable for obtain after Feb. 22, Reddit mentioned, because it rolled out new digital camera and modifying options as a part of its video tools.

TikTok’s large success with short-form movies has pushed different social networks to incorporate the format on their platforms, with Snap Inc (SNAP.N) rolling out Spotlight; Facebook, now Meta Platforms (FB.O), launching Instagram Reels; and Alphabet’s (GOOGL.O) YouTube launching Shorts.

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“The Dubsmash team has been accelerating Reddit’s video, so parts of Reddit will feel familiar to Dubsmashers,” the corporate mentioned in a blogpost.

Since Dubsmash’s acquisition, Reddit mentioned it had seen 70% progress in total hours watched, whereas the variety of each day energetic video viewers rose by over a 3rd.

Viewership for brief movies, which the corporate defines as two seconds or much less, has additionally risen by 50% quarter-over-quarter.

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Reporting by Akash Sriram in Bengaluru; Editing by Anil D’Silva

Reddit app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustration

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