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Rolex partners with Mission Blue to protect the world’s oceans


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The Azores, a dreamy chain of 9 volcanic islands in the Atlantic off the coast of Portugal, has lengthy been a vacation spot for nature lovers, wellness buffs, scuba divers and surfers.

Among different causes, they journey to this picture-perfect archipelago for its insanely wealthy deep-sea ecosystem of greater than 25 varieties of dolphins and whales, lots of of species of fish and coral gardens galore.

The website was additionally simply designated a “Hope Spot” by Mission Blue, a company based in 2009 by Rolex Testimonee Sylvia Earle (who can be a companion in Rolex’s Perpetual Planet initiative), which goals to create a worldwide community of marine protected areas (MPAs) and protect 30 % of the world’s oceans by 2030.

“The Azores archipelago is a magnet for life … a magical place,” Earle famous of the choice. “Launching the Azores as a Hope Spot is so logical — just ask the whales.”

But this ecosystem is threatened by numerous actions together with fishing, agriculture, marine transport and coastal development, which in flip threatens the livelihood of these in the surrounding group who depend on the sea to survive. Working with numerous institutes and group teams, Mission Blue goals to enhance safety of this “grand oasis,” implementing MPAs and advocating for marine spatial planning insurance policies.

A side by side of two Explorer Rolexes.
Rolex Explorer II watch in Oystersteel (left), $8,550, and Explorer watch in Oystersteel and yellow gold (proper), $10,800, each at London Jewelers, 2046 Northern Blvd., Manhasset, LI.
©Rolex/Ulysse Fréchelin

Leading the cost is Earle — now 86 — one in every of the nation’s foremost oceanographers and an explorer extraordinaire, whom director James Cameron as soon as dubbed “the Joan of Arc of the Oceans.” At the age of 25, she led a group of aquanauts who lived underwater for 2 weeks finding out ocean life, in addition to the results of underwater existence on the human physique.

A decade later, the New Jersey native (who grew up on the west coast of Florida) set the world file for untethered diving (1,250 ft in the Pacific Ocean, close to Oahu), turning into the first girl to stroll the ocean flooring over 1,000 ft and main to one other nickname: “Her Deepness.” She’s been a National Geographic explorer in residence for over 20 years, and the first feminine chief scientist of the US National Oceanic and Atmospheric Administration.

Aerial shot of the Deepsee submersible and Mission Blue's Argo ship  in the Galapagos Islands.
The DeepSee submersible and Mission Blue’s Argo ship in the Galápagos Islands.
Kip Evans for Mission Blue

Earle based Mission Blue in 2009, after successful a TED prize for her “vision to spark global change.” Rolex was an early companion of the group, signing on simply 5 years later. (Today there are over 200 organizations listed on its roster.)

‘Launching the Azores as a Hope Spot is so logical — just ask the whales.’

Sylvia Earle, nicknamed the “Joan of Arc of the Oceans”

Despite the recognition and assist, Earle nonetheless has her work minimize out for her. In a 2014 Netflix documentary about Mission Blue (directed by Fisher Stevens, who can be an avid diver), she noticed that many reefs as soon as vigorous have now vanished: “About half the corals are gone, globally, from where they were a few decades ago. The ocean is dying.”

But true to Mission Blue’s constitution, Earle nonetheless believes there is a chance for restoration — one Hope Spot at a time.

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