Entrepreneur Raquel Graham offered her firm Roq Innovation on season 13 episode 11 of ‘Shark Tank,’ hoping for a life-changing funding from the Sharks. Through Roq Innovation, Raquel designs progressive attire equipment like caps and scarves, which are likely to make life simply that little bit simpler. The firm caught our curiosity with a formidable product lineup, and we determined to chart out its progress!
Roq Innovation: Who Are They and What Do They Do?
The mastermind behind Roq Innovation, Raquel Graham, studied History and Economics at Wesleyan University earlier than working as an Operations Analyst at J.P. Morgan. Subsequently, she additionally fashioned her personal advertising firm, Roq Marketing Group, the place she labored as a Marketing Strategist & Consultant and held the celebrated place of Vice President and Marketing Director at Ebony Media.
Willing to take her profession to the subsequent stage, Raquel balanced her job in addition to motherhood whereas finishing her MBA from Northwestern University – Kellogg School of Management, earlier than establishing her personal firm Roq Innovations, in 2009. According to Raquel, Roq Innovation got here into being as a result of she needed to invent merchandise that might make each day obstacles simpler to take care of. Desiring to make on a regular basis life higher and as hassle-free as doable, Raquel desires to maintain innovating thrilling new merchandise, that though easy and simple to make use of, would make an actual distinction.
At current, Roq Innovation has a number of merchandise on its catalog, together with Nekz, which works as a extra manageable and fewer cumbersome different to scarves, Headlightz Beanies, which, very similar to its identify, has a powerful mild hooked up to it, in addition to light-up gloves and headbands.
Where Is Roq Innovation Now?
Although Raquel began her firm in 2009, she started working and launched her first product — Nekz — solely in 2014. She was fairly overwhelmed by the response as her creations have been exceptionally effectively acquired, and Roq Innovation’s buyer base grew by leaps and bounds. With her recognition rising, Raquel appeared on ‘Good Morning America’ and has additionally offered her merchandise on the Home Shopping Network.
Furthermore, her firm discovered a point out in prestigious publications and reveals like ‘The View’ and Forbes, whereas her merchandise have been featured on Martha Stewart: ‘American Made’ 2016 and made it to Oprah’s Favorite Things listing twice in 2019 and 2021. Unfortunately, Roq Innovation discovered itself in huge hassle throughout the COVID-19 lockdown as with the factories closed; manufacturing was halted fully.
However, Raquel refused to get fazed and managed to outlive by producing and promoting high-quality facemasks all through the pandemic. Currently, Roq Innovation creates Headlightz Beanies and Headbands in a number of dynamic and enticing colours, which could be bought straight from their web site. As far as the worth is anxious, the beanies vary from $19.99 to $29.99, and the headbands will set one again by $24.99.
On the opposite hand, Handy Lightz (light-up gloves) are $14.99 every, whereas Nekz, manufactured from fake fur, is obtainable in 2 totally different colours, costing $40 every. Through its spectacular monitor file, Roq Innovation has already set a benchmark of success for future corporations, and it looks as if Raquel’s immense arduous work and progressive thoughts will certainly take them to larger heights within the coming years.
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