Strictly Come Dancing 2021 rich list revealed – from two-time champ Oti Mabuse to Italian hunk Giovanni Pernice

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LIFTING the Glitterball trophy is each Strictly Come Dancing knowledgeable’s dream, nonetheless failing to end on the prime of the chief board does not point out they can’t money in.

As followers gear up for the BBC One present’s return this weekend, we now have taken a check out how masses the dancers – and the judges – can pocket from their fame.

Oti could not make as masses as sister Motsi, who’s a decide, nonetheless she tops it up on InstagramCredit: BBC
Dianne Buswell knows how to use her social media to boost her profile, and her cash
Dianne Buswell is acutely aware of how to use her social media to enhance her profile, and her moneyCredit: Instagram

The proficient solid have amassed monumental Instagram followings over time and usually use their profiles to promote sell-out excursions, duties and an notion into their lives.

While the dancers solely get a flat worth of spherical £50,000 for exhibiting on the present, they’re going to prime that up with worthwhile model offers on social media, sending them foxtrotting straight to the financial institution.

Meanwhile the Judges are every paid a particular sum – they usually actually do not come low-cost.

Using Instagram’s influencers earnings calculator, which appears to be like at potential pay packets in accordance to follower numbers, PayDayLoansNet has labored out who has essential incomes potential per publish.

Using these figures, correct proper right here we reveal the Strictly Come Dancing rich list.

Dianne Buswell

Instagram earnings: £3,036.45 per publish

Out of the frequent solid flame-haired Dianne has essential incomes energy on social media thanks to her 843,000 Instagram followers.

The Australian knowledgeable, 32, has constructed up a such following since beginning on the present in 2017 that she goes to now command up to £3,036.54 per publish.

Her boyfriend Joe Sugg, 30, could be going to have helped enhance her following as he’s a YouTuber and social media star, boasting a whopping 5.5million Instagram followers.

Outside of Insta, Dianne tops up her earnings alongside collectively along with her vlog, podcast, knowledgeable excursions, TV appearances and her healthful life-style enterprise Buswellness.

Gorka Marquez

Instagram earnings: £2,350.55 per publish

Happily love up Gorka is the earns the most money out of the guys on Instagram
Happily love up Gorka is the earns perhaps basically essentially the most cash out of the blokes on InstagramCredit: Instagram

Spanish dancer Gorka, 31, is the second highest earner from social media, alongside collectively along with his 652,000 fan base enabling him to worth over £2,000 per publish.

He is engaged to former Strictly contestant Gemma Atkinson, after the couple met on the present, they usually share considerably bit lady, Mia, two.

Gorka has cashed in thanks to partnerships with producers like Hartley’s 10 Cal Jelly, Nococo and Tropicana.

Outside of dancing he’s furthermore a licensed personal coach and earns additional dosh by way of interviews, excursions and TV appearances.

Oti Mabuse

Instagram earnings: £2,117.42 per publish

Oti joined Strictly back in 2015 and has gone from strength to strength, winning last year with comedian Bill Bailey
Oti joined Strictly as soon as extra in 2015 and has gone from power to power, worthwhile final yr with comic Bill BaileyCredit: BBC

Two-time ballroom champion Oti Mabuse, 31, could be worthwhile when it comes to social media earnings.

Thanks to her 589,000 followers, the South African dancer is ready to ask bigger than £2,000 per sponsored publish.

She joined Strictly as soon as extra in 2015 and has gone from power to power, worthwhile final yr with comic Bill Bailey.

Away from dancing, Oti has labored with Sketchers, Premier Protein and Green Chef UK to create Instagram commercials for them.

When not utilizing her social media to prime up her earnings, she makes additional money on excursions and thru interviews, radio and TV appearances.

She was a dance captain on The Greatest Dancer and has carried out stints on BBC’s Morning Live and Channel 4’s Steph’s Packed Lunch.

Motsi Mabuse

Instagram earnings: £1,736.29 per publish

Motsi may get the bigger pay check but her Instagram earnings pale next to Oti's
Motsi may get the larger pay have a look at nonetheless her Instagram earnings pale subsequent to Oti’sCredit: Getty

Judge Motsi, 40, is not going to be ready to command fairly as masses as her little sister, nonetheless she would not do too badly every.

She can ask up to £1,700 for every sponsored publish, which should be a pleasant enhance to her wage as a decide on the present.

However, most of her social media posts are devoted to her work, household life and her dance college in Germany.

Giovanni Pernice

Instagram earnings: £1,770.61

Giovanni is set to boost his following and earnings thanks to new girlfriend Maura
Giovanni is ready to enhance his following and earnings thanks to new girlfriend MauraCredit: Rex

Italian ballroom hunk Giovanni, 31, is on the market in fifth place for Instagram earnings, just some quid behind decide Motsi.

He’s amassed 491,000 which is particular to develop this yr thanks to his new romance with Love Islander Maura Higgins, 30, who has 3.3million followers on the platform.

Giovanni has carried out sponsored posts for Visit Argentina and We Are Feel multivitamins.

He furthermore tops up his earnings with displaying roles, TV appearances and dance excursions.

Aljaz Skorjanec

Instagram earnings: £1,062.22 per publish

Slovenian Aljaz has worked with Medovie, Trending Travel and American Air on sponsored posts
Slovenian Aljaz has labored with Medovie, Trending Travel and American Air on sponsored postsCredit: Rex

Fan favorite Alijaz, 31, has a comfortable following of 465,000 on Instagram.

His enormous fan base means he can demand respectable cash for his model posts on social media.

Slovenian Aljaz has labored with Medovie, Trending Travel and American Air on sponsored posts.

On prime of that he nets spherical £20,000 for his knowledgeable excursions, plus one completely different Strictly pay cheque for the tour.

And with the assistance of his Cuban-American accomplice Janette Manrara, 37, they’re going to most likely worth a bit additional for joint social media posts.

Karen Hauer

Instagram earnings: £969.35

Karen has a cool 269,000 followers on Instagram and regularly treats them to snaps of her pooch and toned abs
Karen has a cool 269,000 followers on Instagram and recurrently treats them to snaps of her pooch and toned absCredit: Instagram

Long-standing Strictly dancer Karen, 39, can command just below £1,000 for her social media posts.

She has a cool 269,000 followers on Instagram and recurrently treats them to snaps of her pooch and toned abs.

Karen has partnered with Special Okay and Renourish Soup to create bespoke video commercials on her feed for them.

The Venezuelan dancer furthermore tops up her earnings with journal offers, TV appearances and dance excursions.

Anton Du Beke

Instagram earnings: £868.18 per publish

New judge Anton appears to do less ads than his co-stars and instead uses his page to promote his tours and books
New decide Anton seems to do loads a lot much less commercials than his co-stars and as an alternative makes use of his web internet web page to promote his excursions and booksCredit: BBC

The real knowledgeable dancer turned latest decide Anton, 55, is ready to money in on his Instagram following of 247,000.

He will get just below £900 per sponsored publish on his feed to prime up his Strictly wage.

But he seems to do loads a lot much less commercials than his co-stars and as an alternative makes use of his web internet web page to promote his excursions and books.

In actuality, the one branded publish that we’d spot was for the charity Blue Cross – which can efficiently have been carried out utterly free.

Johannes Radebe

Instagram earnings: £840.54 per publish

Johannes is a firm fan favourite, but doesn't have the Instagram following to earn huge bucks
Johannes is an organization fan favorite, nonetheless would not have the Instagram following to earn monumental bucksCredit: BBC

The South African dancer, 34, is on the market in on account of the ninth prime earner out of the Strictly Come Dancing professionals and dancers.

Since turning right into a member of the present in 2019 he is bought his follower rely up to 233,000, permitting him to worth £840 per publish.

But like fellow expert Anton, Johannes would not appear to have been cashing in on sponsored posts, preferring to share dance clips and snaps of his household.

He furthermore makes a bit of money on the side from TV appearances, having taken half in Celebrity Masterchef earlier this yr.

Neil Jones

Instagram earnings: £810.30 per publish

Neil boasts 225,000 followers on Instagram which means he can charge upwards of £800 per post
Neil boasts 225,000 followers on Instagram which suggests he can worth upwards of £800 per publishCredit: Instagram

He might need solely flip into a part of the principle solid in 2019 and had one movie star companion, nonetheless Neil, 39, has the tenth highest incomes potential.

The dancer boasts 225,000 followers on Instagram which suggests he can worth upwards of £800 per publish.

He’s actually making use of it too, as he is partnered with Quintain Living, Compete and Extra chewing gum.

Amy Dowden

Instagram earnings: £764.18 per publish

Outside of Instagram deals, Amy has appeared in her own documentary about her battle with Crohn's disease throughout her life
Outside of Instagram offers, Amy has appeared in her personal documentary about her battle with Crohn’s illness all by the use of her lifeCredit: Instagram

Welsh knowledgeable Amy, 31, has racked up 211,000 followers since turning right into a member of the present in 2017 alongside Dianne Buswell and Nadiya Bychkova.

It permits her to worth just below £800 per publish and has seen her web some good offers.

She’s most lately had a paid partnership with Staze Travel which noticed her and associates handled to a staycation this summer season season.

Outside of Instagram offers, Amy has appeared in her personal documentary about her battle with Crohn’s illness all by the use of her life.

Shirley Ballas

Instagram earnings: £651.13

Unlike her younger co-stars, Shirley doesn't appear to do many sponsored posts
Unlike her youthful co-stars, Shirley would not seem to do many sponsored posts

Shirley, 61, could be the best decide on Strictly Come Dancing, nonetheless she’s not on the prime of the scoreboard for Instagram earnings.

She has merely 186,000 followers on the social media app, which lets her worth merely over £650 per publish.

Unlike her youthful co-stars, she would not seem to do many sponsored posts.

Instead she chooses to share titbits of her life and promote her personal upcoming occasions and excursions.

Katya Jones

Instagram earnings: £642.90 per publish

Russian Katya, 32, has amassed 178,000 followers allowing her to charge more than £600 per post on the social media app
Russian Katya, 32, has amassed 178,000 followers permitting her to worth bigger than £600 per publish on the social media appCredit: Getty

She might need been one half of Strictly’s first associated intercourse couple and attracted masses controversy after her notorious snog with dance companion Seann Walsh in 2019, nonetheless she’s nowhere shut to one of the best earner of the solid.

Russian Katya, 32, has amassed 178,000 followers permitting her to worth bigger than £600 per publish on the social media app.

She’s carried out an Instagram advert for pet meals model Bakers, nonetheless most of her posts merely share a glimpse of her life.

Graziano Di Prima

Instagram earnings: £435.02 per publish

Graziano has only been on the show two years and has built up a following
Graziano has solely been on the present two years and has constructed up a followingCredit: Instagram

Italian stallion Graziano, 27, solely has 121,000 followers on Instagram.

He joined the present in 2018 and has solely ever had one companion – which was on his first sequence.

But to date he hasn’t made use of his new star energy to do any sponsored posts.

Nadiya Bychkova

Instagram earnings: £323.33 per publish

Nadiya floods her page with stunning holiday snaps
Nadiya floods her web internet web page with engaging journey snapsCredit: Instagram

Since turning right into a member of the present in 2017, Nadiya, 32, has gained 86,700 followers.

The Ukrainian-Slovenian dancer principally makes use of her account on Instagram to share journey snaps and bits of Strictly behind the scenes.

Luba Mushtuk

Instagram earnings: £285.73 per publish

Russian dancer Luba, 31, officially joined Strictly in 2018, having served as an assistant choreographer on the show since 2016
Russian dancer Luba, 31, formally joined Strictly in 2018, having served as an assistant choreographer on the present since 2016Credit: Instagram

After two sequence with a celeb companion, Russian dancer Luba, 31, has gained 58,900 followers.

Perhaps this yr will see her notch up just a few additional all through the opponents and possibly buy a superb bigger incomes potential on social media.

Craig Revel Horwood

Instagram earnings: £217 per publish

Craig, 56, has the lowest earning potential per post with just 41,600 followers, meaning he can charge just over £200 for a brand ad
Craig, 56, has the underside incomes potential per publish with merely 41,600 followers, which suggests he can worth merely over £200 for a model advertCredit: The Mega Agency

He could be essential character on the judging panel, however it absolutely completely’s not translated to his social media.

Craig, 56, has the underside incomes potential per publish with merely 41,600 followers, which suggests he can worth merely over £200 for a model advert.

His not usually used account has seen him work with KFC’s basis and promote his completely completely different TV work.

The new knowledgeable dancers

This sequence Strictly Come Dancing is welcoming 4 new professionals into the fold. The prime time present is particular to enhance their Instagram earnings, which in the mean time are small.

Kai Widdrington

English dancer Kai, 26, boasts 31,500 followers on Instagram which suggests he may make £197.57 per publish. He already is acutely aware of the remainder of the solid efficiently, so is particular to make an impression on the present.

Jowita Przystal

Greatest Dancer winner Jowita, 27, has 20,900 followers which nets her £144.70 a publish. The Polish dancer’s nonetheless to do a sponsored publish, nonetheless that’s perhaps to change as her following grows.

Nikita Kuzmin

The former German Dancing With The Stars expert, 23, has 16,100 followers which suggests he may make £130.21 per publish. Ukrainian dancer Nikita’s social media is filled with glam travelling footage.

Cameron Lombard

South African champ Cameron, 20, solely has 7,372 followers, making him earn the least per publish at £92.61. He holds 18 titles, so he ought to get an superior run all through the present and enhance that follower rely.

 

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