Target stores will no longer open their doorways on Thanksgiving Day.
The change, which was introduced to staff on Monday, comes after the big-box retailer closed its stores on the vacation final yr in an effort to restrict crowds and guarantee buyer security as a result of COVID-19 pandemic.
Target and different retailers have historically opened on Thanksgiving to capitalize on Black Friday, the beginning of the vacation gross sales rush.
“What started as a temporary measure driven by the pandemic is now our new standard — one that recognizes our ability to deliver on our guests’ holiday wishes both within and well beyond store hours,” Target CEO Brian Cornell stated in a word to staff first obtained by the Associated Press.
Like most retailers, Target has emphasised on-line gross sales throughout the pandemic. The firm unveiled its first vacation gross sales promotions in October as a part of its technique shift. While stores will be closed on Thanksgiving, the retailer’s distribution and name facilities will have some staffing for the vacation, the Associated Press reported.
The vacation closures additionally characterize one other perk for employees in a good labor market. In September, Target stated it deliberate to rent 100,000 seasonal staff.
Target isn’t the one retailer planning to remain closed for the vacation. In June, high rival Walmart introduced its places would shut on Thanksgiving “as a ‘thank you’ to associates for their continued hard work during the pandemic.” Best Buy and Home Depot will additionally be closed.
Holiday spending is predicted to develop by between 8.5% and 10.5% to between $843.4 billion and $859 billion this yr, in response to knowledge from the National Retail Federation.