This determine represents 77 per cent 12 months-over-12 months progress from $1.3 billion in 2020, reviews Sensor Tower.
Consumer spending in ByteDance’s brief video platform reached $824.4 million in This autumn 2021, greater than double the $382.4 million generated throughout the identical interval in 2020.
Although China stays TikTok’s largest market in phrases of consumer spending, its share has diminished considerably.
In This autumn 2021, 57 per cent of spending got here from Chinese customers, whereas China’s App Store represented 85 per cent of in-app spending in This autumn 2020.
The US maintained its rank because the quantity two income-generator for TikTok, with its share in spending rising Y/Y.
In This autumn 2021, US shoppers spent practically $110 million in the app, representing 13 per cent of worldwide income. This was 5 factors larger than in This autumn 2020 when the US was answerable for $29.6 million or about 8 per cent of worldwide spending.
In June 2020, the Indian authorities banned the favored brief-type video app TikTok amid border tensions with China.