Triller parent company buys Tiki Barber’s live events firm Thuzio


The parent company of TikTok rival Triller has purchased Thuzio, a live events company co-founded by former New York Giant Tiki Barber, The Post has realized.

Terms of the deal weren’t disclosed, however TrillerInternet executives mentioned it’ll develop their company’s attain, which incorporates Fight Club, a boxing and leisure streamer co-founded by Snoop Dogg; and Verzuz, a live-streaming track battle franchise co-founded by rappers Timbaland and Swizz Beatz.

TrillerInternet’s ambitions are excessive because it plans to go public within the coming months, in keeping with a supply, who put the company’s valuation at round $5 billion.

“We think about creating the world’s largest stage for creators,” TrillerInternet CEO Mahi Da Silva instructed The Post. “Thuzio is really known for some marquee events. For instance, a party they put together for the Super Bowl attracts a ton of celebrities. It’s a see and be seen event.”

Tiki Barber
Thuzio, co-founded by former New York Giant Tiki Barber, has been scooped up by TikTok rival Triller.
Getty Images

That’s a significant promoting level for Triller, which is thought for events like Jake Paul’s pay-per-view combat in opposition to Ben Askren, which included performances from the likes of Justin Bieber and The Black Keys, or its current combat pitting Evander Holyfield versus Vitor Belfort.

Founded in 2012, Thuzio is an influencer market that provides company purchasers, who shell out $30,000 for a membership to the company, alternatives to hobnob with celebrities throughout sports, music and leisure. That consists of VIP events and in-person talks with NFL greats Lawrence Taylor, Joe Montana, “Dallas Buyers Club” actor Matthew McConaughey, in addition to cooking demonstrations with celeb chef Josh Capon.

Jake Paul and Ben Askren face off in their cruiserweight bout during Triller Fight Club at Mercedes-Benz Stadium on April 17, 2021 in Atlanta, Georgia.
Triller’s Fight Club boasts star-studded pay-per-view events, together with the bout between Jake Paul and Ben Askren.
Getty Images for Triller
Former MMA star Vitor Belfort, right, defends against former heavyweight champ Evander Holyfield during a boxing bout Saturday, Sept. 11, 2021, in Hollywood, Fla.
Triller Network appears to develop its attain past combating and music with the addition of Thuzio’s celeb-focused live events and programming.

“Imagine asking a client: Would you like to go to a Giants game or would you like to hang out with a Giants legend?,” mentioned ex-running again Barber, who helped launch Thuzio. “The proposition became easy for us to sell.”

But when pandemic hit, Thuzio’s in-person events enterprise vanished over night time. According to CEO Jared Augustine, the company was compelled right into a “virtual realm” and the staff discovered methods to take their enterprise on-line, providing talks and grasp class movies for purchasers, focusing much less on sports and bringing in celebrities from different industries.

“We decided to really dive in and become the best virtual events company,” Augustine mentioned, noting that inheritor enterprise grew probably the most it ever had– by one hundred pc– this yr.

Triller CEO Mahi de Silva
TrillerInternet CEO Mahi De Silva has been on shopping for spree, not too long ago buying corporations like Verzuz and Thuzio, because the firm appears to go public.
Thuzio CEO Jared Augustine
Thuzio CEO Jared Augustine, together with TIki Barber, will be a part of Triller beneath the phrases of the acquisition.

Augustine mentioned sturdy development, which is anticipated to proceed on the identical clip within the subsequent few years, introduced Triller to the desk in March.

Under the cope with Triller, each Augustine and Barber, who co-founded the company with Mark Gerson, will stay on the company. It can even make Thuzio’s events out there to most people, not simply company purchasers. The firm can even work with Triller to monetize its hundreds of hours of filmed talks and grasp lessons.