Who is DeuxMoi? Instagram’s Gossip Girl identification confirmed by Hailey Bieber


If you keep in mind the sensation of discovering who Gossip Girl was or the reveal of who Lady Whistledown is on Bridgerton, Insta-lovers can relate proper now. The individuals behind the notorious Instagram gossip guru, DeuxMoi, could have lastly had their identities revealed.

Brian Feldman revealed a report on BNet the place he investigates the historical past of the account which boasts 1.5 million followers. Feldman deep-dived into DeuxMoi, however he’s not the one one that has wished to know their true identification. Even Haily Bieber has put her detective hat on…

The hypothesis surrounding DeuxMoi’s identification began some time in the past so let’s uncover extra concerning the report.

Who is DeuxMoi?

DeuxMoi is a pseudonymous Instagram account which publishes superstar gossip. They typically share insights and updates on the place celebrities have been noticed and with whom. Usually, individuals contact DeuxMoi with footage or info on celebrities, while requesting to remain ‘anon pls’. The account then shares the gossip on their Instastory.

During an interview from 2020, DeuxMoi confirmed that the location was launched in 2013. Initially, it was used as a vogue weblog run by two mates. The web page has not but confirmed the identification of the account holders or addressed Brian Feldman’s report.

In a e-newsletter from the ex-New York Magazine reporter, Feldman revealed that one of many DeuxMoi’s founders is Meggie Kempner. Meggie is the granddaughter of NYC socialite Nan Kempner. Back in 2014, DeuxMoi’s Pinterest featured a complete pinboard devoted to Nan.

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During the early days of the account, Model Kristina Romanova shared a put up on Instagram, tagging each @deuxmoi and somebody who goes by @mkempsyo. Feldman found that @mkempsyo is a vogue entrepreneur named Meggie Kempner.

Since then, all of their non-public Instagrams @mkempsyo and @mlovallo12 have been deleted. However, their tags can nonetheless be discovered, which inevitably gave the sport away.

Melissa Lovallo can also be stated to be behind the DeuxMoi Instagram account. This was advised after a 2013 tweet from mannequin Emily DiDonato, who wrote, “I am loving your blog @gizroc75 blog! It’s amazing take a look guys! deuxmoi.com.”

Another tweet which appeared to level in Lovallo’s route was posted in 2015 when Au Revoir Les Filles tweeted, “Great chat with Melissa @deuxmoigals. Loving what you do and you go girl!!!”

Instagram’s Gossip Girl identification confirmed by Hailey Bieber

Hailey Bieber beforehand revealed on Instagram in 2020 that she had labored out the true identification of DeuxMoi. After Bieber appreciated Pop Crave’s newest put up, this seemingly confirmed that they’ve cracked the code regarding the identities of DeuxMoi.

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DeuxMoi is at present engaged on their debut novel Anon Pls, which is a fictionalised memoir. The narrative follows a vogue employee who rises to nameless fame with a Deuxmoi-esque social media account.

DeuxMoi has not but responded to their supposed identification reveal, nevertheless, The Focus has reached out for remark.

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