First Gen Z got here for our skinny denims. Then our side-parted hair. And now, the younger have deemed blonde locks dunzo.
Last week, some sassy gals on TikTook declared blonde hair “cheugy” — or in millennial, Gen X or boomer parlance, terribly unhip.
But can mild locks actually be “over”? Thanks to the pandemic forcing women to see their true colours after salons shuttered — and a slew of celebrities reaching for dark dye — the bombshell vivid shade appears to be taking a backseat to daring brunette.
“Seeing all of the transformations on TikTok is what made me actually make the decision,” 24-year-old Morgan Rosztoczy advised The Post of her dramatic makeover. “I live in San Diego and everyone here is blonde so I am excited to stand out in the crowd.”
Indeed, Rosztoczy, who works in aesthestic dermatology gross sales, stated that she’s seen a change in the way in which males react to her along with her dark hair.
“I have noticed a few more flirty gestures,” she stated, including that her boyfriend was shocked by the change and “had no words for a while but loves it now.”
“I am 6 feet tall so I usually get a lot of attention anyway, but at work I think it is because they think I am someone new. People who have been clients for a while think that I am a different person when they come in.”
Though, “blondes do have a certain way of getting what they want,” she stated, “I am excited for less maintenance, less spending and healthier hair.”
So sure, blondes might need extra enjoyable, however brunettes? They’re chill.
Take 23-year-old Margot Zamet, who determined to darken her honey-hued hair after her roots grew out earlier this yr.
The Sports Illustrated Swimsuit assistant editor — no stranger to being surrounded by blondes — stated that going darker has improved her life.
“I have pared down my wardrobe. I buy better quality pieces and wear the same thing more often,” Zamet advised The Post, including that it “feels right” to revert to her pure colour. “It’s more effortless, and that somehow feels chic.”
Zamet’s inspiration was mannequin Hailey Bieber, who has traded her highlighted blonde for tender brown — and a less complicated, sleeker pink carpet model. Gigi Hadid additionally just lately muted her Malibu Barbie tresses right into a heat, chestnut colour, and “Little Women” star Florence Pugh has not solely hacked off her blonde locks, however dyed them deep brown, too.
“Right now it’s definitely a trend to go darker,” celeb colorist Jenna Perry — the brains behind probably the most babe-tastic brunettes of the second, Bella Hadid and Emily Ratajkowski — advised The Post. “We are seeing many women come in and ask to be more of their natural color or a darker version of themselves.”
Perry, who just lately took iconic New York blonde Chloë Sevigny brunette for a film position and is behind Zamet’s transformation, stated purchasers are positively motivated by celebs going darker — and are fascinated with appears with much less maintenance.
“Every color has its upkeep but blondes are a little more high maintenance. With brunette, they can stretch their time between appointments a bit longer,” stated Perry.
That was the motivation for Liz Logan, who simply stated sayonara to her vivid blonde in favor of brown hair and bangs a la “50 Shades” star Dakota Johnson.
“I wanted to go dark,” Logan, 25, advised The Post. “I was getting sick of it. I kept over-highlighting my hair so toward the end of my run, it was a solid root-to-tip blonde. It wasn’t even highlighted.”
The transformation has been so drastic that the Long Island-based publicist stated some family and friends haven’t acknowledged her with chocolate tresses.
“I am noticing that a lot of my friends don’t like the solid blonde any more. They still like the highlights and face frame, so they have toned it down a lot,” stated Logan, who’s single.
Perry stated many of her purchasers are coming in with Bieber’s photographs in addition to Bella Hadid’s, which implies she has to discuss some off the ledge from going too dark.
“Some bring in pictures too dark for their skin tone,” stated Perry. To keep away from “brunette regret,” talk about your plan along with your colorist, who will likely be ready to advise on one of the best shade on your look.
But finally, Perry stated mild tresses aren’t going anyplace.
“I think blonde hair is classic, and I don’t know why we are paying so much attention to what Gen Z is saying.”